Case Study 2. 

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Initial Situation

Preliminary Analysis: Real Competitive Risks

Lighthouse on the Horizon: Dreamvision

What the Consumers Need?

*     *     *

All following consideration is limited to one operation of Underlying Process:
***.

What Consumers Want Today?

Analysis of consumers' current expectations are based on "what consumers buy today."  These expectations could be described as follows:

What Consumers Will Want In the Future?

Step-by-Step Into the Future: Mapping the Expectations

Step-by-Step Into Tomorrow: Mapping the Breakthrough Opportunities

Selection of Breakthrough Opportunity for Execution

Strategy Development: Proactive SWOT Analysis

Proactive SWOT Analysis starts with Opportunity:

Strength is defined as available critical resources needed for execution of this Opportunity:

Weakness is defined as currently unavailable critical resources for execution of Opportunity:

Threats that could hinder execution or success of Opportunity:

1. Another Opportunity that "steals" the success
2. Taking the same Opportunity
3. Making this Opportunity obsolete

The following preliminary plan of actions was suggested:

Strategy Development: Brand Array

Strategy Development: The Whole Brand

Strategy Development: Marketing Strategy

Strategy Development: Manufacturing Strategy

Monitoring

The monitoring team was organized in ***; the assignment of this team was:

1. Monitor the changes in the market of color laser printing
2. Monitor the development of new resources in other markets
3. Monitor and correct the execution of Breakthrough Opportunity