BRANDs
Business
Risk
Alerts on
New
Disruptions
BRANDs comprise the results of Preliminary
OutCompete Analysis of Competitive Threats for various markets.
Competitive threats in contemporary market are
“silent,” unexpected and insidiously dangerous. Only two decades
ago, the vinyl records were $26B business; CD’s made this business
totally obsolete – practically overnight. Contemporary market, with
its unbelievable acceleration of changes, renders more and more
businesses and even industries obsolete. Hence, these threats
cannot be taken lightly anymore.
OutCompete Analysis reveals the following types of covert
Competitive Threats:
- Obsolescence from better products and services
- Copycatting
- Obsolescence from better infrastructure
- Intervention from adjacent area
The severity of business risk widely varies
for different markets:
|
Threat Condition |
Color Code |
Business Risk =
Reasons for Potential Reduction / Loss of Business |
|
Low
|
Green
|
Potential
long-term Competitive Threat |
|
Guarded
|
Blue |
Next
generation products and services (Long-term Future
Opportunity) |
|
Elevated
|
Yellow |
Next
generation products and services (Mid-term Future
Opportunity) |
|
High
|
Orange |
Emerging
Disruptive / Breakthrough Opportunity |
|
Severe
|
Red |
Disruptive
/ Breakthrough Opportunity in progress |
When covert Competitive Threat is timely
revealed and taken under deliberate control, it can be turned into
the new opportunities for businesses in endangered area.
Even if the experts would say that such threats
make no sense, the Responsible Executives should consider them from
another standpoint:
-
What will happen with our business if some
stupid competitor would do that?
-
How can we respond on this competitive
act?
-
How should we restructure our business
model?
If your market or area of business is in our List of Issued
BRANDs, contact us for free report. Otherwise, contact us and
ask about your market; there are high chances that it is endangered,
too.
List of Issued BRANDs
|
Market |
Threat
Condition |
Color Code |
| Investing in
Business Innovations and Innovative Start-ups |
Severe |
|
| Carpet Cleaning
Products and Services |
Severe |
|
| Carpeting |
Severe |
|
| Online Banking |
Severe |
|
| Online
Purchasing |
Severe |
|
| Security (6
BRANDs) |
High |
|
| Healthcare |
High |
|
| Automotive |
High |
|
| Automotive
Supplies (12 BRANDs) |
High-Severe |
|
|
| Digital Imaging
(2 BRANDs) |
High |
|
| Cell Phones |
High |
|
| Software
Development |
High |
|
| Metallurgy |
Elevated |
|
|
Cement and Concrete |
Elevated |
|
| Plastics |
Elevated |
|
| Thermal
Insulation |
Severe |
|
| Education |
High |
|
|
